In winter 2017/18 the participation levels at an arts/culture centre or event showed a statistical decrease and summer 2018 results showed a statistical increase. Those travelling alone are more likely to engage in arts and cultural events. However, summer 2018 saw a significant increase of 10% to 59% which is aligned with 2016 and means that the majority of visitors are interacting with arts and culture during their visit. Tourism Whistler had to stop their visitor survey during the pandemic, so we expect to see updated data towards the end of 2022.
Whistler cultivates a genuine mountain culture that is integrated throughout the community, and is enhanced by the rich heritage and culture of the Squamish Nation and Lil’wat Nation, on whose unceded traditional lands our community sits. By monitoring the proportion of visitors who attended arts and heritage events during their stay, we can monitor visitor sentiment to ensure that our programming and facilities meet expectations of our visitors.
This indicator measures the proportion of visitors who attended arts and heritage events during their stay. Data is collected by Tourism Whistler through their visitor intercept survey.
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