Cultural Event Participation

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Category:
Sense of Place

Over half of all visitors (54%) participated in an activity associated with Arts & Culture, up from 2019 (46%) with farmers markets and street entertainment as the most popular activities. Winter also saw an increase in participation, but the winter activities are centered around the fire and ice show and museums/art galleries.

Why we monitor this

Whistler cultivates a genuine mountain culture that is integrated throughout the community, and is enhanced by the rich heritage and culture of the Squamish Nation and Lil’wat Nation, on whose unceded traditional lands our community sits. By monitoring the proportion of visitors who attended arts and heritage events during their stay, we can monitor visitor sentiment to ensure that our programming and facilities meet expectations of our visitors.

What this measures

This indicator measures the proportion of visitors who attended arts and heritage events during their stay. Data is collected by Tourism Whistler through their visitor intercept survey.

Culture: event participation (visitors)

Culture: Satisfaction with offerings

Mountain Culture (visitor respect)

Village Atmosphere (Resident)

Village Atmosphere (Visitor)

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