Occupancy has been steadily growing from 2010 and hit it’s peak level in 2019. Growth can be attributed to the shortening of shoulder seasons and the increased summer visitation that has established Whistler as a international four season resort.
A productive economy uses building resources efficiently, and for that reason, occupancy rates provide some understanding of how effectively Whistler optimizes the use of its building assets. High occupancy rates indicate better optimization.
Whistler’s occupancy rate reflects the proportion of the total room nights available for sale that are actually rented in the resort for a given time period. This indicator measures optimization of building assets rather than overall economic impact. For example, if Whistler only had ten rooms to rent and all were rented, the resort community would be using rooms efficiently at 100% occupancy, yet the economic potential of the ten rooms would be very small. Winter results are referred to by the year the winter began (i.e. Winter 2004/2005 is reported as 2004). For competitive reasons the specific results of this indicator are not shared. This is why there are no gridlines on the chart. All data is provided annually by Tourism Whistler.
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